Today, no company can stay away from the digital world. An effective website will play an important role in the digital representation and presence of your company. Having general information on some subjects to improve your website will make your work easier and strengthen your dominance, even if you get support from professionals to set up the website. In this quick guide, we'll go over the essentials for a successful website.
Some of the measures you will take during the creation of your company's website can provide significant savings in your cost. In addition to saving money, accurate planning is essential to save time.
There are some key points to consider when doing this:
Determine the target audience of your website correctly. Consider the audience's needs and perspectives on design, architecture, and overall flow-related issues.
In addition to providing general information about the products on your site, make sure that they will also do all the ordering and payment transactions here. Establishing an e-commerce site or opening an online store within the site will completely change the costs and determine the size of the business.
Considering your possibilities, try to determine the budget you will allocate for the installation of your site. Good feasibility is required for this. You should also set your time goals and try to stick to them.
When implementing the project, you also need to determine how much of the work you will do inside and how much you will outsource. For example, you can outsource the design to a solution partner and do all the project management and software work with your own team. There will be issues that directly concern budget and timing.
Basic steps when setting up the site
Name and domain selection
Domain name registration
Hosting registration
Designing the site
Creation of site content
Determination of site tasks
Marketing of the site
Hosting operations
Hosting, or hosting in Turkish, means the area where your website will be chosen. You will have four different options in this regard:
Ready-to-serve companies: These companies offer hosting and disk space services, as well as ready-made templates so you can set up your website quickly, and support the setup. It is a low cost, easy and fast method. But it is not without some handicaps. For example, you depend on them for all your transactions and updates, and it can be difficult to get a very fast response.
Internet Service Providers (ISP): Almost all of the ISPs that you get Internet connection service from and give your e-mail address also provide hosting services. You can also benefit from the domain name service provided by these companies and create a website with your company or brand. Working with ISPs is fast and safe.
Hosting companies: The main field of activity of this type of companies is hosting service. Their customers are mostly small businesses. You can also use your own domain name while receiving services from hosting companies. Professional hosting has many advantages. Database integration, bandwidth to support video streams, site statistics are provided by the site search engine hosting company. Of course, the cost will be a little higher than the others.
Hosting inside: Hosting your e-commerce site with your company's facilities is also a solution. It provides significant advantages for a company to set up and host its own website by owning all of the software, hardware, personnel and dedicated telecommunication services. Of course, here again, cost stands out as a disadvantage. In-house hosting is the only hosting alternative in situations where security is paramount or intellectual property protection is required, such as in banks.
Domain name selection
Domain name of your company in the internet world; identity, address and your created brand. For this, you have to be very careful when choosing your domain name.
Your domain name should have the following features:
It must be related to the work you do online
Should be easy to remember
It should be short
must be distinctive
Category names, generic names should not be used as domain names (for example, www.bardak.com)
Must not contain complex numbers and punctuation marks
Must be available for purchase
Domain name registration
Domain names are registered and maintained by ICANN (Internet Corporation for Assigned Names and Numbers) all over the world. There are companies authorized by ICANN in Turkey as in every other country. You can register the domain name you have chosen through these companies.
Domain names ending in ".tr" (Turkey) are managed by METU in Turkey. In order to get this domain name, the official name of your company or brand must be the same as the domain name you want to buy (ending with “.tr”).
The majority of companies that have a presence in the traditional world choose their existing name as the domain name. The other alternative is to create a new brand using a new name on the internet.
website design
You should start your website design by thinking about the experience you want your customers to have on the internet. Before you get into the design business, you should think about your target audience, their expectations and what kind of problem you will solve for them on the internet.
There are a few important points to consider when designing your website;
Website Style: The style of your website is the first image of your site in the eyes of your visitors. Details such as colors, image quality, font and absence of typos form the style of your website and must be supported by your corporate structure.
Personality of the Website: The personality of your website is making the style you create meet the expectations of your target audience.
Website Map and Content Organization: It is very important for usability that the content on your site is classified and easily accessible. All activities are a part of this organization so that your potential customers can spend a long time on your site and easily access the content and / or information they are looking for.
Page Design: Page design is a showcase created by the harmony of all the other steps of website design. The homepage design is the point where users make a very important decision for you, such as staying or leaving the site. Therefore, it must be well designed and user-oriented.
One of the most important elements in website design is the performance of the site. Performance is synonymous with "speed" and no one wants to spend time on a site that isn't running fast unless they have to.
Getting professional support from design agencies for your website designs will make your job easier and save you time at this point.
How to Create a Distribution Channel for E-commerce?
Creating site content
The content of your website is the reason why your visitors and customers come to your site and stay there. There are basically two types of content. Static Content, that is, content that is put once and does not require updating for a long time, and Dynamic Contents, that is, content that is constantly updated and requires follow-up.
The most common mistakes and things to watch out for while creating content are as follows:
On the homepage, do not try to give too much information to make your products attractive. Put a link like “more info” next to each product. Your curious customer can get more information about the product they are interested in by clicking this link.
Never use internal jargon on your web page.
Images, videos, music playing while opening the page may make your page very stylish, but if your page does not load within 12 seconds, it will most likely be closed by the visitor.
People often don't read detailed information line by line, they just browse. It will be useful to use short paragraphs and subheadings for this.
Dynamic content is content that affects your customers' visit to your site. Therefore, it is very important to pay attention to the fact that it is updated regularly and with real content.
You can produce your content yourself, or you can handle this service from outside, with the help of professionals. In addition, you can use content such as user comments from your customers on your website.
Marketing the site
You've set up your website, are you done? No. Now you should market your well-established site with the same professionalism. You can market your site to the world using internal and external marketing methods.
Internal Marketing: Marketing techniques consisting of internal activities. For example, what is written about the company by satisfied customers, a page showing the awards received, every package added or released under every e-mail sent by company employees, every business card given, etc. Methods such as writing the web address on the top can be listed as internal marketing.
External Marketing: We can list the marketing techniques consisting of external activities. For example, to make the website appear as an advertisement at the top of the searches related to cooperation with search engines, to place banner advertisements and pop-up advertisements on other websites; Email marketing and social media marketing are among the most important external marketing methods.
In general, considering these issues, you can create a successful website and move your business to the digital environment.
If you do not have enough knowledge or equipment on these issues, you can realize your projects by making an agreement with professional teams.
DEVNANOTEK consists of an expert and experienced team where you can get support in all transactions or in certain areas.
You can bring your website project to life by contacting us...
